September 27, 2016 in Customer Centric Marketing, Customer Loyalty, and 4 others
Customer-centric marketing leads to better sales. When you show you care about a customer, you make a deeper connection with them. Deeper connections lead to customer loyalty. On average, a loyal customer is worth up to 10x their first purchase.
September 22, 2016 in Data, Digital Marketing, and 3 others
When trying to promote your university, paid social media, whether it’s promoted posts or social media ads, can be a way to offer value by supporting each step of the student journey. Instead of hoping your content is shared enough to get in front of your target market, paid social allows higher education marketers to reach the right people with the right message.
September 21, 2016 in Ad of the week, Advertising, and 2 others
I don’t know if this is just a good week for women in ads or if it’s an indication that female empowerment has come into it’s own. But as I searched for my Ad of the Week, I found two good ads based around the same theme.
September 20, 2016 in Holidays, Marketing, and 1 other
Black Friday week has traditionally been when retailers get in the black for the year. A recent study shows that nearly half of consumers plan to get their holiday shopping done before that.
September 14, 2016 in Ad of the week, Fashion & Style, and 2 others
Let’s face it. Perfume ads seem to compete on a regular basis to see who can come up with the most bizarre commercials. This latest ad/content film by Spike Jonze for Kenzo may be the winner. It is not just bizarre; it’s captivating.
September 13, 2016 in Customer Centric Marketing, Customer Loyalty, and 5 others
In today’s tough retail environment, is there room to talk about the little things that make customers happy beyond amazing deals? The short answer is yes. The real world answer gets more complicated. Here’s why it’s important to retailers today
September 7, 2016 in Ad of the week, Advertising, and 3 others
I think Oscar Mayer absolutely nailed that emotion a mom feels when their kids go back to school in their latest spot. They tapped into our heart strings in a way that doesn’t feel forced or taking advantage of this emotional time.
September 6, 2016 in Advertising, Data, and 6 others
If you’re not using digital media in your retail marketing mix, you could be missing some good opportunities to both generate sales and build your audience. Here are 6 reasons to consider adding digital.