February 8, 2016 in Advertising, Sports, and 1 other
The Top 13 Super Bowl 50 Ads
Every year, it seems we get hyped for the Super Bowl ads and they don't seem to live up to the hype. Is it that we expect too much or…
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January 27, 2016 in Ad of the week, Video of the week, and 0 other
Ad of the Week: Happy Family – This Is Happy
It's long. It's touching. It's funny. It covers almost every type of family moment in almost every type of family. It's not horribly original. It's very well done. You don't…
January 26, 2016 in Marketing, retail marketing, and 1 other
How Forward Planning Turned A Blizzard Into A Retail Marketing Opportunity
For many retailers across the Midwest and East Coast, last weekend's massive winter storm shut down stores and disrupted sales. In fact, the economic impact of the storm was about…
January 19, 2016 in Reputation Management, retail marketing, and 4 others
A Bad Online Review Isn’t Necessarily A Bad Thing
If you own or run a business, chances are a bad online review fills you with horror, pain, seething anger or some combination of all three. You take it personal….
January 13, 2016 in Engagement, nonprofit, and 2 others
5 Key Reasons Why Non-Profit Organizations Should Utilize Social Media
When discussing the topic of social media, I like to quote John Paul Young’s 1977 disco hit Love Is In The Air. Social media is in the air. It’s everywhere…
January 12, 2016 in Advertising, demographics, and 3 others
Do Branding and Regional Retail Marketing Mix?
The big national retail brands spend tons of money on branding. What what about regional and local retailers? It's hard to move away from promotional marketing that moves the weekly…
January 5, 2016 in Advertising, Branding, and 5 others
6 Key Retail Marketing Trends For 2016
As we launch into a new year, I once again asked the Yaffe retail experts what they expect to see in retail marketing and retailing in 2016. If you're interested…
December 8, 2015 in Customer Service, Marketing, and 1 other
Your Sales Staff, Your Retail Marketing Link To The Customer
You can do everything right when it comes to retail marketing and still have it fall apart at the store level. That is, if your sales staff either isn't fully…
December 2, 2015 in Ad of the week, Holidays, and 0 other
Ad of the Week: Tylenol – #HowWeFamily
Let me get this out of the way, right off the bat. I hate that as an advertising professional I could see them purposely pushing every possible holiday emotional button…
December 1, 2015 in Holidays, Marketing, and 1 other
4 Reasons Retail Store Traffic Was Down This Black Friday
By all accounts, there were less people out shopping on Black Friday this year. There are articles about it, the local news was at stores and malls showing the smaller…