September 4, 2014 in Ad of the week, retail marketing, and 0 other
In this age of newer and better technology coming out faster and faster, Ikea brings you their latest, greatest idea… a book that is, well, a book. In introducing their…
August 26, 2014 in Advertising, Holidays, and 2 others
An article today shows that this year’s Back To School spending is set to eclipse $75 billion in sales. It says K-12 back-to-school spending has risen 55% over the last decade. So clearly the question we raise here is a valid one and statistics seem show that it’s trending in this way.
August 21, 2014 in Customer Service,
Heads up, large companies – your automated customer service messaging and tech support scripts designed to create positive feelings in your customers may actually be ticking them off when they're…
August 19, 2014 in Data, demographics, and 3 others
A growing area of research is focusing on millennials and their retail purchasing habits. The 18-33 year old age group is the new target that many retailers are looking to…
August 8, 2014 in Books, Business, and 0 other
As Charles William Eliot once said, “Books are the quietest and most constant of friends; they are the most accessible and wisest of counselors, and the most patient of teachers.”…
Whether it's traveling gnomes, over-the-top adventures of William Shatner or a weird guy that just appears out of another guy's sweater to look up something on his computer, travel site…
August 5, 2014 in Holidays, Humor, and 2 others
If you work in marketing for a retailer, you're always at least one holiday ahead of yourself. 4th of July happened before summer even really started. Back to school was…
August 1, 2014 in Business, Content Marketing, and 6 others
A couple of nights ago, I had the pleasure of speaking with a group of small business owners in the Livernois Avenue of Fashion district of Detroit about how to…
July 30, 2014 in Ad of the week,
Apple has long been a company that produces beautiful, iconic and innovative ad campaigns. We've featured their ads here before, going all the way back to 2009. But, honestly, it's…
July 29, 2014 in Advertising, media, and 1 other
The circular newspaper insert has forever been a key marketing tool for retailers. But newspaper circulation has continued to plummet and some don't even deliver on a daily basis. Here…
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