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May 22, 2014 in Ad of the week, Marketing, and 3 others

Ad of The Week: Foca Beer – Football Religion

By Laurel | Leave a comment

How's this for your marketing team really thinking out of the box? Grey Advertising and Foca Beer took advantage of Brazil's Freedom of Religion law by spending the $550 to…

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April 29, 2014 in Business, Corporate Culture, and 3 others

A Well-Informed Front-Line Staff Equals Happier Customers, Higher Sales

By Laurel | Leave a comment

You spend so much money driving customers into your store, you can't afford for them to be turned off and leave because the in-store experience didn't live up to their…

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April 25, 2014 in Social Media, Weblogs, and 0 other

How To Survive When Your Blog Site Goes Down

By Laurel | Leave a comment

TypePad went down due to a DOoS attack the end of last week through the first part of this week. And they're still having problems on and off. A lot…

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April 17, 2014 in Ad of the week, Content Marketing, and 4 others

Ad of The Week: Oreo – Snack Hacks

By Laurel | Leave a comment

What to you get when you combine some of the coolest chefs with media cred, the popular hacking culture and one of the best brands at content marketing? You get…

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April 15, 2014 in Customer Loyalty, Customer Service, and 7 others

15 Tips To Improve Your Retail Business

By Laurel | One Comment

If you're a retailer, chances are we've played in your pool over the last 50 years. Because retail clients have been a mainstay of Yaffe's client base since the very…

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April 10, 2014 in Podcast, SEO, and 2 others

Blogging For Your Business – A Blog & Podcast About Blogging

By Laurel | Leave a comment

There is probably no better way to create fresh content for your website and generate SEO with good content than by writing a blog. It's a natural and easy way…

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April 2, 2014 in Books, Business, and 4 others

Gini Dietrich’s Spin Sucks Can Help Your Business Now!

By Laurel | Leave a comment

Things are changing so fast, it's hard for business to keep up. First the internet changed everything. Then social media changed everything again. Now mobile is changing everything yet again….

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March 18, 2014 in Advertising, Holidays, and 2 others

Have Retailers Killed St. Patrick’s Day & Other Secondary Holiday Promotions?

By Laurel | Leave a comment

This time of year I used to have to do St. Patrick's Day sales for all our retail clients. We'd have rainbows and leprechauns and Irish jig music and all…

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March 14, 2014 in Our life, Social Media, and 0 other

Are Social Media’s Early Adopters Abandoning Twitter?

By Laurel | 2 Comments

Recently, while cleaning out the dead twitter accounts from my follow list, I was shocked to see some of the people who had inactive twitter accounts. There were a lot…

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February 19, 2014 in Engagement, Marketing, and 3 others

Video of the Week: Eristoff Vodka – Howl With The Wolves

By Laurel | Leave a comment

Looking for a unique and brand-centric way to connect engage your Facebook fans? How about digitally connecting them with a pack of real wolves in real time? That's exactly what…

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