January 8, 2013 in Business, Direct Marketing, and 2 others
Over the holidays, many shoppers were keeping their budgets in line by searching out the best bargains, then cashing in on even greater savings with store-sponsored coupons. Macy’s shoppers were…
December 4, 2012 in Advertising, Marketing, and 2 others
What do you want to bet that every Thanksgiving celebration in America had some kind of conversation around “are you shopping Black Friday sales?” A simple little question that could…
November 29, 2012 in Ad of the week, Social Media, and 0 other
Seems these days, everyone with a Facebook or Twitter account tries to sell themselves as a social media guru or expert. How do you know if they really know what…
November 20, 2012 in Holidays, Marketing, and 1 other
We moseyed around one of the big suburban malls over Veteran’s Day weekend. Sales were rocking a major department store while shoppers bagged bargains. Amidst it all was a plethora…
November 13, 2012 in Business, Marketing, and 1 other
The election’s over. And while we advertisers can finally enjoy an abundance of better quality avails from the TV stations, no one knows how (or if) the denizens of D.C….
October 31, 2012 in Ad of the week,
Ikea has been known for creating some very racy ads, some very funny ad, some very hip ads and some very controversial ads. Often they are also very good ads….
October 16, 2012 in Business, Customer Loyalty, and 1 other
It doesn’t happen very often. But I’m ticked off. It was time for me to get a new laptop, and I’d been looking forward to it for awhile. It’s exciting,…
October 15, 2012 in Marketing, Social Media, and 0 other
“Three Rules of Work: Out of clutter find simplicity; From discord find harmony; In the middle of difficulty lies opportunity.” Albert Einstein Over the past few weeks I found myself…
October 9, 2012 in Advertising, Marketing, and 3 others
Running a full advertising schedule in an election year can be tough to achieve. And for our retail clients, TV advertising is the stream on which their revenue flows. If…
October 2, 2012 in Business, retail marketing, and 0 other
The best retailers know that what’s happening on the sales floor isn’t just a reflection of brand identity programs and store housekeeping policies. It’s a rich source of information. But…
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