Ikea has been known for creating some very racy ads, some very funny ad, some very hip ads and some very controversial ads. Often they are also very good ads. This time they made a very warm, family-friendly ad that is both engaging and tells a really good story. It has a little humor to it – but not the kind of over-the-top humor you've come to expect from them. In short, it doesn't feel like an Ikea ad – and yet it does.
The premise is very simple. A bunch of kids and their favorite toys (that are now larger than life) prepare a meal and set the table for a fun get together with all their friends. It plays off the imagination of a child in that at the end, we see in the mirror that all these over-sized toys are actually they're parents.
It's simple. It's fun. And it showcases the product in use in a family home setting. I like it!
Ikea – Playing With My Friends
So, what do you think? Does it fit their brand? Does it feel like part of their overall campaign? Or is it a whole different direction for them? I'd be interested to know what you think.