December 1, 2008 in Branding, Business, and 6 others
How important are user reviews to your business?
My garage door is broken. I need to find a company to fix it and don’t have a clue who to ask or where to look. In the real world…
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November 20, 2008 in Branding, Business, and 3 others
Auto Industry Fuels Detroit Creativity
You have to be in Detroit to understand it’s virtues as a vibrant, creative environment. The auto industry has produced a long, established sense of power and style on…
November 4, 2008 in Advertising, Branding, and 8 others
Increasing Your Profits Will Make Customers Happier. Here’s How.
The more information you have about your customers and their plans to buy, the more effective your marketing results. Let me give you an example. I have a special event…
October 3, 2008 in Advertising, Branding, and 8 others
Reach your customers online
Tap into their Lifestyle. Now that advertisers are realizing that most everyone actually is online at some point in their daily routines it’s time to figure out how to make…
September 16, 2008 in Branding, Business, and 7 others
Twitter away your day
About a month or two ago a creative director friend of mine sent me a notice on my Facebook page to follow him on Twitter. I didn't know what the…
August 21, 2008 in Branding, Business, and 4 others
Your Online Voice Should be Personal and Fun
The online environment, as we learn more and more every day is the new land of pure creativity in communicating and interacting with the consumer. Anything goes in marketing a…
August 13, 2008 in Business, media, and 1 other
Knol-edge is power?
Google is at it again. Not only do they own YouTube and Blogger, they now created a website to compete with Wikipedia. It’s called Knol and just like Wikipedia, it’s…
July 24, 2008 in Advertising, Business, and 2 others
Tough times call for Direct results.
I read a very interesting article the other day in Deliver magazine about the use of marketing dollars and I thought I would share it with you. It seems that…
July 15, 2008 in Business, Current Affairs, and 9 others
Pandora Radio and The Long Tail
We are living in the age of recommendation. If you spend any time shopping or searching online (and if you're reading this, I assume you do) you have probably been…
May 15, 2008 in Advertising, Business, and 2 others
Don’t Talk Back
Regular readers may have noticed a distinct drop off in comments to our blogs here at Yaffe Tidbits. In fact, it’s been since early this year since anyone posted a…