September 27, 2016 in Customer Centric Marketing, Customer Loyalty, and 4 others
Customer-centric marketing leads to better sales. When you show you care about a customer, you make a deeper connection with them. Deeper connections lead to customer loyalty. On average, a loyal customer is worth up to 10x their first purchase.
September 22, 2016 in Data, Digital Marketing, and 3 others
When trying to promote your university, paid social media, whether it’s promoted posts or social media ads, can be a way to offer value by supporting each step of the student journey. Instead of hoping your content is shared enough to get in front of your target market, paid social allows higher education marketers to reach the right people with the right message.
September 13, 2016 in Customer Centric Marketing, Customer Loyalty, and 5 others
In today’s tough retail environment, is there room to talk about the little things that make customers happy beyond amazing deals? The short answer is yes. The real world answer gets more complicated. Here’s why it’s important to retailers today
September 6, 2016 in Advertising, Data, and 6 others
If you’re not using digital media in your retail marketing mix, you could be missing some good opportunities to both generate sales and build your audience. Here are 6 reasons to consider adding digital.
August 26, 2016 in Customer Centric Marketing, Data, and 7 others
One-to-one marketing is about building relationships that put your clients/customers at the heart of everything you do. It is the epitome of customer-centric marketing. Quality communication is the cornerstone of a successful one-to-one marketing strategy. Here is an outline on how to get started.
August 18, 2016 in Data, database management, and 6 others
This post will explain how to strategically gather data, gain insights, define and understand your healthcare regional marketing target audience for maximum internal and external campaign results
July 26, 2016 in Data, Marketing, and 2 others
What makes AM/FM radio so special compared to other media channels when it comes to targeting Millennial shoppers? Well, there are some surprising statistics that say that traditional radio may just be a cut above the rest. There are some large opportunities targeting Millennials via AM/FM radio that many advertisers may overlook.
July 18, 2016 in Data, demographics, and 4 others
Digital and social channels are the most efficient ways to target potential students. But when it comes to looking at how effective these channels are in recruiting new students, you need to look beyond the traditional click-through data. Because, as we’ve seen with our clients, the effectiveness of these media is actually better than if you look at just how many clicked your ad to get to your website.
July 14, 2016 in Cause marketing, Data, and 5 others
One of the best ways to increase your response rate and turn non-active donors into active donors is to create a non-profit marketing strategy that uses your own data to figure out who your “best” donors actually are and to then use that data to find “lookalikes.”