September 22, 2016 in Data, Digital Marketing, and 3 others

The Best Education Marketing Solutions Using the Web: Paid Social Media

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When trying to promote your university, paid social media, whether it’s promoted posts or social media ads, can be a way to offer value by supporting each step of the student journey. Instead of hoping your content is shared enough to get in front of your target market, paid social allows higher education marketers to reach the right people with the right message.

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July 26, 2016 in Data, Marketing, and 2 others

The Great Medium for Attracting Millennial Shoppers You’ve Probably Overlooked

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What makes AM/FM radio so special compared to other media channels when it comes to targeting Millennial shoppers? Well, there are some surprising statistics that say that traditional radio may just be a cut above the rest. There are some large opportunities targeting Millennials via AM/FM radio that many advertisers may overlook.

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July 18, 2016 in Data, demographics, and 4 others

What’s The Best Measurement Of Education Marketing Success in Digital? Results vs. Clicks

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Digital and social channels are the most efficient ways to target potential students. But when it comes to looking at how effective these channels are in recruiting new students, you need to look beyond the traditional click-through data. Because, as we’ve seen with our clients, the effectiveness of these media is actually better than if you look at just how many clicked your ad to get to your website.

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