July 11, 2014 in Customer Loyalty, Data, and 2 others
If you're gong to connect with your customers via email to congratulate them on a milestone with your product, don't wait for months after the milestone to do it. Especially…
July 8, 2014 in Advertising, Customer Service, and 4 others
Better motivation to shop. Better closing tool. Better customer experience. All things you can achieve if you just know how your customer wants to pay and can customize the experience…
June 10, 2014 in Customer Loyalty, Customer Service, and 4 others
There's been a trend lately to hold VIP events in retail stores to bolster sales at a particular location. This is an old idea that has found new life in…
June 4, 2014 in Advertising, demographics, and 4 others
When it comes to achieving big sales volumes the best direct marketing tool continues to be direct mail. It clearly outperforms all other tools. But, postage costs alone have risen…
June 3, 2014 in Advertising, Digital Marketing, and 4 others
When you combine your data with social media marketing in smart new ways, you can get incredible results – even if you're a high-ticket brick and mortar retailer. Here's a…
April 15, 2014 in Customer Loyalty, Customer Service, and 7 others
If you're a retailer, chances are we've played in your pool over the last 50 years. Because retail clients have been a mainstay of Yaffe's client base since the very…
February 14, 2014 in Customer Service, Direct Marketing, and 1 other
If you forget to send your sweetie a Valentine today – you know you're in for a world of hurt. Because today is day for making sure those dearest to…
January 28, 2014 in demographics, Digital Marketing, and 4 others
The increase of data available has become more important to companies. Social channels are becoming a rich source of that data. Prospecting for new customers has always been important… and…
December 10, 2013 in Content Marketing, Customer Service, and 5 others
2014 will be highlighted by three key trends: budget shift to mobile spend, focus on seamless customer experience and relationship driven marketing. 1. Major Budget Shifts to Mobile Mobile experience…
November 26, 2013 in Direct Marketing, Marketing, and 1 other
Evolve or die. That is the lesson that I got out of the conversation with our EVP, Michael Morin. As a retail veteran, Michael experienced many of the changes in…
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