January 14, 2010 in Advertising, Branding, and 8 others
If you’re an entrepreneur or smaller business looking to get more business on a small to miniscule budget, there’s good news and bad news. The good news is that with…
December 28, 2009 in Advertising, Branding, and 7 others
It's a question asked more and more. Businesses and individuals are putting more time into blogs, podcasts and other digital media. And they want to know how this is going…
November 17, 2009 in Advertising, Business, and 6 others
There are many ways to communicate with customers, but email is one of the most effective and yes, even cutting edge, ways available today. Not only can you use it…
October 9, 2009 in Advertising, Design, and 5 others
Engagement. It's one of the buzz words you hear all the time. But, it's true. With all the choices for the consumer's media time these days, you need to engage…
September 29, 2009 in Advertising, Branding, and 4 others
I'm a newspaper guy. Been one all my life. Love my morning paper. Except now it only comes 3 times a week. And then, it's thin. I've already bemoaned this…
August 31, 2009 in Business, demographics, and 5 others
It’s pretty safe to say that the advent of Google has transformed our lives. It has made it easy to access anything and everything. "Just Google it," has become a…
August 10, 2009 in Branding, Business, and 4 others
Guest post by Chuck Smith of Chuck Talks Business. I was reading Chris Brogan's blog the other day. The topic was the myth of brand loyalty. In the post Chris…
August 4, 2009 in Books, Branding, and 5 others
Guest blog by Lori Jo Vest, co-author of "Who's Your Gladys? How to Turn Even Your Most Difficult Customer into Your Biggest Fan" As a frequent (too frequent) user of…
July 8, 2009 in Advertising, Branding, and 4 others
Your brand has a public persona, whether you know it or not. Its personality can be one you carefully crafted or it can be something that just grew organically without…
June 25, 2009 in Advertising, Customer Loyalty, and 3 others
Imagine you are a $2 billion retailer who’s realized you were wasting 20% of your $60 million direct marketing budget because the mail wasn’t getting to the right customer. They…
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