October 9, 2006 in General,
Crate & Barrel
One of the Account Executives, Sara Wojdacki, sent a Crate & Barrel email to me last week. I thought it would be very useful to share it. The campaign utilizes…
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September 8, 2006 in General,
The Magic of Winning New Business
Recent headlines in the advertising trade magazines screamed about Saatchi Advertising winning the J.C. Penny account. It’s worth an estimated $430 million. How did they do it? Did they use…