June 20, 2008 in Advertising, Branding, and 5 others

Match Game

By | One Comment

Turner Entertainment (TBS and TNT on your cable TV dial) is trying something with their movies and TV shows called “contextual targeting”. What they’re doing is making commercials relevant to scenes…

Read More

April 11, 2008 in Advertising, Business, and 3 others

Tales from the Road

By | Leave a comment

I know I haven’t written an entry in a while but I thought you’d appreciate this. I just got back form High Point Market. I was a featured speaker at…

Read More

November 1, 2007 in Business, Humor, and 0 other

9 Words CEO’s use

By | One Comment

CEO’s are a completely different breed of animal. The nature and pressure of their position dictate that they be different than mere mortals like you and I. At some point…

Read More