February 14, 2017 in furniture retailers, Marketing, and 4 others
August 30, 2016 in Advertising, furniture retailers, and 3 others
Retail Marketing Strategies: 14 Furniture Promotions That Get Shoppers in the Door
The Yaffe Group has worked with over a dozen of the top furniture retailers. This infographic shows some tried and true promotions that consistently work to bring customers through the doors.
April 5, 2016 in Advertising, Data, and 6 others
6 Ways To Drive More Store Traffic With Promotional Events
In this age of always-connected, marketing-savvy consumers, do promotional events still work to drive traffic into your store? The short answer is yes. But, it is more complex than that….
March 15, 2016 in Advertising, Marketing, and 5 others
Why You Should Have a Contingency Media Budget for Your Retail Marketing
If you're a retailer who advertises, you probably have a weekly or monthly budget for how you place your media. You have weekly or bi-weekly or big monthly retail marketing…
January 12, 2016 in Advertising, demographics, and 3 others
Do Branding and Regional Retail Marketing Mix?
The big national retail brands spend tons of money on branding. What what about regional and local retailers? It's hard to move away from promotional marketing that moves the weekly…
September 1, 2015 in Advertising, Data, and 5 others
Use :15 Second TV Spots To Promote Products or Departments in Your Store
The sad fact about retail marketing is most mid to small-level retailers don't believe they have the budget to put towards promoting a specific product line or department within their…
August 26, 2015 in Ad of the week, Film, and 3 others
Ad of the Week: Target – Share the Force
Target is inviting people to share their Star Wars memories from the beginning (1977) to now. the campaign launched yesterday with a video montage of people's (mostly cute kids) videos…
August 11, 2015 in Customer Loyalty, Data, and 2 others
It’s Time To Embrace New Loyalty Programs
Have traditional loyalty programs seen their usefulness fade out? Have punch cards become irrelevant in this digital/mobile age? Well, yes and no. Loyalty programs have always been a part of…
June 30, 2015 in Marketing, Promotion, and 1 other
McDonald’s Broke Retailing Rule #1: If You’re Having A Special, Make Sure It’s Special
A McDonald’s double cheeseburger and a small fry “combo” for $2.50 – that’s their summer “special.” But just how special is that? Especially when you do the math. A Double…
March 3, 2015 in Advertising, Digital Marketing, and 5 others
How To Turn Bad Weather Into Good Sales Results
You put together a good sales event. Created good offers. Priced everything in the store with special tags. Spent a good budget promoting it. And when the weekend of the…