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April 10, 2014 in Podcast, SEO, and 2 others

Blogging For Your Business – A Blog & Podcast About Blogging

By Laurel | Leave a comment

There is probably no better way to create fresh content for your website and generate SEO with good content than by writing a blog. It's a natural and easy way…

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April 2, 2014 in Books, Business, and 4 others

Gini Dietrich’s Spin Sucks Can Help Your Business Now!

By Laurel | Leave a comment

Things are changing so fast, it's hard for business to keep up. First the internet changed everything. Then social media changed everything again. Now mobile is changing everything yet again….

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March 14, 2014 in Our life, Social Media, and 0 other

Are Social Media’s Early Adopters Abandoning Twitter?

By Laurel | 2 Comments

Recently, while cleaning out the dead twitter accounts from my follow list, I was shocked to see some of the people who had inactive twitter accounts. There were a lot…

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February 19, 2014 in Engagement, Marketing, and 3 others

Video of the Week: Eristoff Vodka – Howl With The Wolves

By Laurel | Leave a comment

Looking for a unique and brand-centric way to connect engage your Facebook fans? How about digitally connecting them with a pack of real wolves in real time? That's exactly what…

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January 28, 2014 in demographics, Digital Marketing, and 4 others

How To Use Your Database & Twitter To Find New Customers

By Laurel | One Comment

The increase of data available has become more important to companies. Social channels are becoming a rich source of that data. Prospecting for new customers has always been important… and…

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January 21, 2014 in Advertising, Holidays, and 3 others

Maybe You Shouldn’t Tie Your Sale Into This Holiday

By Laurel | Leave a comment

Yesterday was Martin Luther King Day. The Global Village Store in Duluth, Minnesota thought it was a good idea to celebrate by putting everything black on sale. Their in-store signage…

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January 16, 2014 in Business, SEO, and 1 other

8 Reasons Your Business Should Be On Facebook

By Laurel | 2 Comments

Whether you are a small, local business or a big international brand, you should have a Facebook page. And it should be an active one. I know there are some…

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December 10, 2013 in Content Marketing, Customer Service, and 5 others

Looking Ahead: 3 Trends That Will Define Retailers in 2014

By Laurel | Leave a comment

2014 will be highlighted by three key trends: budget shift to mobile spend, focus on seamless customer experience and relationship driven marketing.  1. Major Budget Shifts to Mobile Mobile experience…

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October 29, 2013 in Holidays, Marketing, and 4 others

Making Visual Social Networks Pay Off For Retailers This Holiday Season

By Laurel | Leave a comment

As consumers are gearing up to shop for the holiday seasons, visual social media platforms are a great tool to showcase retail products, engage brand fans and build buzz around…

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October 1, 2013 in Engagement, Holidays, and 2 others

Spooky Good Halloween Facebook Contest Ideas for Retailers

By Laurel | One Comment

With 7 out of 10 Americans celebrating Halloween every year, October presents a perfect opportunity for retailers to dip into holiday excitement and fun with Facebook contests. By aligning your…

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