September 30, 2014 in Data, demographics, and 3 others
Here’s a secret – you need message frequency to get people into your stores. Heading into the holiday season you’re going to see the major players using frequency to insure…
July 16, 2014 in Ad of the week, Customer Service, and 3 others
Okay, I don't usually do this, but this week's Ad of the Week is one of our own. It's the launch of a new campaign for our client Grand Home…
February 11, 2014 in Advertising, Marketing, and 3 others
Which is the better strategy for your TV ad campaign: :15 second spots or :30 second spots? It all depends on who you ask. And, more importantly, what are your…
February 3, 2014 in Advertising, Marketing, and 2 others
It was an interesting crop of ads for this year's Super Bowl. Not too many went way over the top this year. Even perennial Super Bowl worst list resident, Go…
September 17, 2013 in Advertising, Marketing, and 3 others
Making good commercials is challenging and stressful. Making good commercials that also serve as good retail spots to motivate sales is doubly so. You have 30 seconds to convey a…
February 4, 2013 in Advertising, Humor, and 4 others
This year's Super Bowl crop of ads was… well, interesting. Some of the big dogs of years past weren't there at all (Pepsi) and some just didn't make a good…
October 9, 2012 in Advertising, Marketing, and 3 others
Running a full advertising schedule in an election year can be tough to achieve. And for our retail clients, TV advertising is the stream on which their revenue flows. If…
August 28, 2012 in Advertising, Marketing, and 3 others
These days you need to get the most out of your media budget, especially if you’re battling in the retail arena. We have a tactic that is working well for…
February 7, 2012 in Ad of the week, Advertising, and 3 others
The 2012 Super Bowl and accompanying Brand Bowl has come and gone. There were some good ads and some really bad ads, but none stood out to me as truly…
December 22, 2011 in Advertising, Holidays, and 1 other
I was reading through Ad Age's list of best Christmas ads for the year and noticed that all of them other than Macy's focus on the stress of the season,…
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