February 20, 2008 in Advertising, Branding, and 4 others
New York firm NewMediaMetrics is trying a new strategy to provide Clients with consumer data and insights. Basing their model on methods from a 1930’s research study, they have been…
February 12, 2008 in Current Affairs, Marketing, and 4 others
An expert on news has predicted that newspapers and TV news will cease to exist in the very near future. Michael Morin, our EVP and head of Yaffe Direct went…
January 8, 2008 in Advertising, Current Affairs, and 6 others
Ok, so I’m having a mental block on what to write about for the first blog of 2008. I guess I could go on and on about how we all…
December 13, 2007 in Current Affairs, Our life, and 2 others
Well, the Mitchell Report comes out today (12/13), indicting hordes of baseball stars of being on the “juice” i.e. steroids. For die-hard sports fans, this is big news. But does…
October 3, 2007 in Advertising, Direct Marketing, and 3 others
For a long time, variable imaging has allowed marketers to personalize direct mail messages and make them relevant to their customers for a long time. Email marketing offers an opportunity…
So, the rush is on to create video content for the web. You probably already knew that. But, apparently the big movie studios are just waking up to that fact….
You’d have to be completely cut off from the world not to hear bout the upcoming release of the Simpson’s movie. The buzz generated from the Simpsons/7 Eleven partnership has…
March 20, 2007 in Current Affairs, Film, and 2 others
Is Reality TV and the recent release of the movie “300” any indication of our culture? I have satellite TV with a slew of channels, and I must say there…
February 5, 2007 in Advertising, Current Affairs, and 4 others
I get to write my blog entry right after the Super Bowl; one of the occasions when the advertising industry can either shine or come across as total morons. There…
January 23, 2007 in Advertising, Branding, and 4 others
Welcome to the age of the consumer. First Advertising Age made "The Consumer" agency of the year. Then Time Magazine made "You" the person of the year. Now, four major…
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