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June 19, 2014 in Ad of the week, Video of the week, and 1 other

Ad of the Week: Chipotle – The Scarecrow

By Laurel | Leave a comment

Another beautiful gem by Chipotle in their on-going campaign about fresh, wholesome real farm ingredients becomes our Ad of the Week. We've honored them here before. And it's hard to…

Read More
0

June 17, 2014 in Advertising, demographics, and 2 others

Will Millennials Kill The Hyped Sales Event For Retailers?

By Laurel | Leave a comment

Thanks to easy access to the web almost anywhere and social media, we have reached an age of transparency and authenticity. These aren't just the latest buzz words. They are…

Read More
0

June 16, 2014 in Design, Fashion & Style, and 1 other

Wearable Technology: Nike+ FuelBand vs Jawbone Up

By Laurel | Leave a comment

I've always had a bit of a weight issue and I've recently developed a love of all the new technologies, especially social technology. I always hated running and keeping a…

Read More
0

June 12, 2014 in Ad of the week, Marketing, and 3 others

Ad of the Week: McDonald’s – GOL! FIFA World Cup 2014

By Laurel | Leave a comment

Everybody's going a little World Cup crazy today. But, if you really want to see some amazing soccer shots, watch this McDonald's spot featuring regular people making crazy trick shots….

Read More
0

June 10, 2014 in Customer Loyalty, Customer Service, and 4 others

How VIP Promotions To Existing Customers Help Close Walk-In Traffic

By Laurel | Leave a comment

There's been a trend lately to hold VIP events in retail stores to bolster sales at a particular location. This is an old idea that has found new life in…

Read More
0

June 9, 2014 in Branding, Corporate Culture, and 3 others

All This Data is Great, But It’s Good Storytelling That Will Move Customers

By Laurel | Leave a comment

This is an exciting time for brands, companies, non-profits and organizations. There is so much data available to us. We can now know more about our customers and potential customers…

Read More
0

June 4, 2014 in Advertising, demographics, and 4 others

New Tactics & Tools to Make Retail Direct Marketing More Efficient

By Laurel | One Comment

When it comes to achieving big sales volumes the best direct marketing tool continues to be direct mail. It clearly outperforms all other tools. But, postage costs alone have risen…

Read More
0

June 3, 2014 in Advertising, Digital Marketing, and 4 others

Yes, You Can Target Retail Customers Through Facebook & Get Great Results

By Laurel | Leave a comment

When you combine your data with social media marketing in smart new ways, you can get incredible results – even if you're a high-ticket brick and mortar retailer. Here's a…

Read More
0

May 30, 2014 in Ad of the week, Video of the week, and 0 other

Ad of the Week: LG – Mom Confessions

By Laurel | Leave a comment

It's not too many appliance companies or other family oriented products that are willing to tackle real-life mom issues like thinking about how her husband being a little "too quick"…

Read More
0

May 22, 2014 in Ad of the week, Marketing, and 3 others

Ad of The Week: Foca Beer – Football Religion

By Laurel | Leave a comment

How's this for your marketing team really thinking out of the box? Grey Advertising and Foca Beer took advantage of Brazil's Freedom of Religion law by spending the $550 to…

Read More
« Previous Entries
Next Entries »
Jun 19
0

Ad of the Week: Chipotle – The Scarecrow

By Laurel | Ad of the week, Video of the week, web video | Leave a comment

Another beautiful gem by Chipotle in their on-going campaign about fresh, wholesome real farm ingredients becomes our Ad of the Week. We've honored them here before. And it's hard to…

Read More
Jun 17
0

Will Millennials Kill The Hyped Sales Event For Retailers?

By Laurel | Advertising, demographics, Millennial shoppers, retail marketing | Leave a comment

Thanks to easy access to the web almost anywhere and social media, we have reached an age of transparency and authenticity. These aren't just the latest buzz words. They are…

Read More
Jun 16
0

Wearable Technology: Nike+ FuelBand vs Jawbone Up

By Laurel | Design, Fashion & Style, Web/Tech | Leave a comment

I've always had a bit of a weight issue and I've recently developed a love of all the new technologies, especially social technology. I always hated running and keeping a…

Read More
Jun 12
0

Ad of the Week: McDonald’s – GOL! FIFA World Cup 2014

By Laurel | Ad of the week, Marketing, Sports, Video of the week, web video | Leave a comment

Everybody's going a little World Cup crazy today. But, if you really want to see some amazing soccer shots, watch this McDonald's spot featuring regular people making crazy trick shots….

Read More
Jun 10
0

How VIP Promotions To Existing Customers Help Close Walk-In Traffic

By Laurel | Customer Loyalty, Customer Service, Direct Marketing, Marketing, Promotion, retail marketing | Leave a comment

There's been a trend lately to hold VIP events in retail stores to bolster sales at a particular location. This is an old idea that has found new life in…

Read More
Jun 09
0

All This Data is Great, But It’s Good Storytelling That Will Move Customers

By Laurel | Branding, Corporate Culture, Marketing, retail marketing, Social Media | Leave a comment

This is an exciting time for brands, companies, non-profits and organizations. There is so much data available to us. We can now know more about our customers and potential customers…

Read More
Jun 04
0

New Tactics & Tools to Make Retail Direct Marketing More Efficient

By Laurel | Advertising, demographics, Digital Marketing, Direct Marketing, retail marketing, Web/Tech | One Comment

When it comes to achieving big sales volumes the best direct marketing tool continues to be direct mail. It clearly outperforms all other tools. But, postage costs alone have risen…

Read More
Jun 03
0

Yes, You Can Target Retail Customers Through Facebook & Get Great Results

By Laurel | Advertising, Digital Marketing, Direct Marketing, Marketing, retail marketing, Social Media | Leave a comment

When you combine your data with social media marketing in smart new ways, you can get incredible results – even if you're a high-ticket brick and mortar retailer. Here's a…

Read More
May 30
0

Ad of the Week: LG – Mom Confessions

By Laurel | Ad of the week, Video of the week | Leave a comment

It's not too many appliance companies or other family oriented products that are willing to tackle real-life mom issues like thinking about how her husband being a little "too quick"…

Read More
May 22
0

Ad of The Week: Foca Beer – Football Religion

By Laurel | Ad of the week, Marketing, Religion, Sports, Video of the week | Leave a comment

How's this for your marketing team really thinking out of the box? Grey Advertising and Foca Beer took advantage of Brazil's Freedom of Religion law by spending the $550 to…

Read More
« Previous Entries
Next Entries »

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