Target has always hand some amazing art direction. And the quality has been amazingly consistent. But this ad kicks it up a notch. It was created to run during this year's Golden Globe awards and features the MOMIX dance company. Beautiful and acrobatic moves create a kaleidoscope of Target logos on screen while a haunting operatic tune plays in the background. The visual impact is stunning. Only Target is able to make their logo into such an art form time after time again. Enjoy!
Target: MOMIX dance company
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Mike McClure, Exec Creative Director & Social Media Guy
Absolutely beautiful.
Kudo’s to the ad agency and the client for having the leap of faith to get behind this design. Can you imagine pitching and selling this idea to the client?
Not to forget the excellent execution by the production company and post production as well as music design.
Absolutely beautiful.
Kudo’s to the ad agency and the client for having the leap of faith to get behind this design. Can you imagine pitching and selling this idea to the client?
Not to forget the excellent execution by the production company and post production as well as music design.
Thanks Richard.
Yes, the agency and client here have a history of taking that leap of faith to do beautiful and out there creative. Kudos to both!