The D Show Winners Make Good Ads of the Week

Last night I attended The D Show, Detroit's annual award show for excellence in advertising and marketing. I saw some great work being done here in the D and thought I'd share some of them here in our regular Ad of the Week feature. The best of show went to Chrysler's moving Super Bowl spot, "Born of Choir" featuring the Eminem song "Lose Yourself" and the imported from Detroit theme. We've already featured this spot in our Super Bowl recap, where we named it our favorite ad of the event. You can go to that post to see it. There were several previous AOTW recipients who also won last night.

So, here are some of my favorites of the night. They are not necessarily the best in category winners, just winners that I found outstanding. One of my favorites also won last year and I kind of forgot about it until it won again this year. It's the Del Taco Super Special show. A series of weird and wacky skit webisodes designed to appeal to the off kilter, all night taco crowd. Here's a couple webisodes.

 Del Taco Super Special Show, When Tacos Ruled The Earth

 

 Del Taco Super Special Show, Bean There, Done That

The next D Show winner that I'd like to share is a spot for Carhartt. It's a bunch of guys camping, when one of them gets attacked by a pack of wolves. But once the attack ends, the guy is left unharmed and one of the wolves is left without a tooth.

 Carhartt – Wolves

I saw a lot of great work, interestingly one of the best storytelling videos is one that one in the music category. It's a non-broadcast video for the US Navy about how an Indian born Muslim who was a Kuwaiti refugee from Operation Desert Storm became a Navy Chaplin. It's a compelling human story told well.

 US Navy – Chaplain Balbale

And finally, I'd like to share another winner in the non-broadcast video, it's part of the Ford Explorer Live series, featuring Nelly talking about the awesome sound system. It's a funny video with a douche bag director who keeps trying to add a lot of bells and whistles to the video and Nelly, who is trying to just have the video be a simple one with him showing you what great sound you can get in the Explorer. It's a fun bit that pokes fun at our side of the business. Enjoy

 Ford Explorer – Nelly 2011 Video

Well, that's just a taste of the great work here in the D that was honored last night at The D Show. What do you think? And if you went to the show, what were your favorites that I left out? And as always, if you have a suggestion for ad of the week, just leave it here in the comment section, email it to info@yaffe.com, send us a tweet @TheYaffeGroup or drop us a note on Facebook.

Mike McClure, Exec Creative Director – feeling a little D envy today.