A director friend of mine sent this to me and I think it's the best ad I've seen in a long time – better than any of the Super Bowl ads. It's a very clever, very multimedia ad for a "dying" old traditional medium – a newspaper. You see a lot of the age old technique of showing us newspaper headlines to help tell the story – but you never see them on an actual newspaper, it's all on electronic device screens.
The spot follows a well-known story to all of us, the big bad wolf and the 3 little pigs. But puts a decidedly modern take on it with several unseen twists. It's very entertaining, yet quite poignant. And it really gets the brand message across. If you're thinking of old school newspaper journalism, this spot show that the Guardian is definitely not that. We see all of the various social and digital formats that they deliver the news on. We see how journalists and news in general now rely on social media to get public sentiment and news leads. And in the end we see the power of social media to cause global uprisings and the power of the proper journalistic touch to keep on top of all this in our crazy, uber-connected world.
By far my favorite ad so far this year. Enjoy.
The Guardian – "3 Little Pigs & The Big, Bad Wolf
Thanks to Shev Goldstien for passing this ad on to me. If you have a suggestion for Ad of the Week, leave it here in the comment section or connect to us on Twitter or Facebook and leave your suggestion.
Mike McClure, Cheif Storyteller
Love this!