Ad of the Week: DB Export Dry – The Wine Is Over

By February 21, 2013Ad of the week


DB Extra Dry - The Wine is OverMaybe it's the beer lover in me. Maybe it's that I did go through the whole wine thing with my wife back in the day. But this spot connected with me and is just plain fun.

It opens up with all these scenes of guys in the 80's (love the hair and costuming) pretending to be into wine, because that's what everyone – especially their gals, was into. But, they're obviously not happy about it. Then, BAM! a new beer that somehow is up to the standards of the snooty wine crowd comes along and frees everyone. Just say no to wine!

Sure, I'm not sure it's a believable premise. Sure, it's over a year old and from New Zealand. But, it's just an enjoyable ad you've probably never seen. So… enjoy!

 DB Export Dry – The Wine Is Over

So, what did you think? Find as fun as I did? If you've got a sweet prospect for Ad of the Week, ping us on any of our social channels or post your pick in the comment section. See you next week.


Mike McClureMike McClure – Whining for Beer

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