December 3, 2013 in General,
Black Friday and Cyber Monday cemented the shifts to mobile and online shopping in consumer behavior. Consumers spent more online, with increased use of smartphones and tablets as their shopping…
November 26, 2013 in Direct Marketing, Marketing, and 1 other
Evolve or die. That is the lesson that I got out of the conversation with our EVP, Michael Morin. As a retail veteran, Michael experienced many of the changes in…
November 19, 2013 in Advertising, Branding, and 3 others
With the growth of customer databases and loyalty cards, retailers possess large sets of data but fail to act on them. Without insights data is useless, analyzing and acting on…
October 29, 2013 in Holidays, Marketing, and 4 others
As consumers are gearing up to shop for the holiday seasons, visual social media platforms are a great tool to showcase retail products, engage brand fans and build buzz around…
October 15, 2013 in Customer Service, Holidays, and 2 others
During the holidays, traditional and digital channels get quickly cluttered as competition for consumers attention heats up. Retailers who hope to break through the information clutter and keep the customer…
October 9, 2013 in Food and Drink, Humor, and 1 other
Who says PSA's for drinking responsibly can't be fun and amusing? Not Steinlager Beer. In a refreshing zig where most people zag, they put together this video urging you to…
October 8, 2013 in Advertising, Business, and 1 other
With the holiday shopping season around the corner, Accenture’s 2013 holiday shopping survey brings much needed good news for retailers. The results suggest that we are on the path to…
October 3, 2013 in Business, nonprofit, and 2 others
From the 10-year old girl who may just become mayor to the unveiling of the world's first cyborg cockroach to incredible stories of how businesses can thrive, not just in…
October 1, 2013 in Engagement, Holidays, and 2 others
With 7 out of 10 Americans celebrating Halloween every year, October presents a perfect opportunity for retailers to dip into holiday excitement and fun with Facebook contests. By aligning your…
September 17, 2013 in Advertising, Marketing, and 3 others
Making good commercials is challenging and stressful. Making good commercials that also serve as good retail spots to motivate sales is doubly so. You have 30 seconds to convey a…
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