March 20, 2013 in Ad of the week,
Ad of the Week: Dove Men + Care – Slow
This week we're going international with a great spot from Brazil for Dove Men + Care shampoo. Even though it's not in English and you have to read the subtitles…
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March 13, 2013 in Ad of the week,
Ad of the Week: Pepsi Max: Jeff Gordon Test Drive
Who doesn't love to see a used car salesman get the crap scared out of him on a harrowing test drive? That's basically the premise of this Pepsl Max video….
March 12, 2013 in Direct Marketing, retail marketing, and 0 other
Using Email Data To Improve Retail Results
New trends come and go, but email marketing continues to be the top dog for retailers in the digital arena. It still does the best job of pulling customers through…
March 6, 2013 in Ad of the week, Movies, and 0 other
Ad of the Week: Dead Man Down – What Would You Do?
Today's marketing gem is a hidden video experiment to promote the film Dead Man Down. The agency, New York's Thinkmodo, rigged hidden cameras inside and outside of an office building…
March 5, 2013 in Marketing, retail marketing, and 0 other
Building Stronger Relationships by Delighting Your Customers
Retailers constantly compete to stand out from the crowd. Most of the time consumers see a blur of ads, commercials and mailers. One of the sure ways to stand out…
February 28, 2013 in Branding, Business, and 3 others
How to Use Twitter to Manage Your Reputation: The H&R Block Story
When someone questions the integrity of your work publicly, what do you do? In the recent case of H&R Block, they mobilized their workforce to post messages and images on…
February 27, 2013 in Ad of the week,
Ad of the Week: Samsonite – Heaven and Hell
It's been awhile since I've featured a print ad. I happened to stumble on this one in an article proclaiming it as the world's most awarded print ad. Well add…
February 26, 2013 in Marketing, media, and 2 others
How Pinterest Contests Can Be Integrated Into Your Marketing Mix
As we previously blogged about, technology is changing at breakneck speeds, and so are your customer’s habits. One of the areas where technology is changing consumer behavior quickly is in…
February 21, 2013 in Ad of the week,
Ad of the Week: DB Export Dry – The Wine Is Over
Maybe it's the beer lover in me. Maybe it's that I did go through the whole wine thing with my wife back in the day. But this spot connected with…
February 19, 2013 in Customer Loyalty, Marketing, and 2 others
How Retailers Can Use The 3-Phase Mobile Path To Purchase
Smartphone penetration has gone over 50% now. Mobile search is rapidly gaining on the number one way people search online. Our society and online use is going mobile and retailers…