March 16, 2011 in Branding, Marketing, and 1 other
Over the holidays I spotted a shopper at the mall sitting with a bright yellow bag on her lap. Then, I noticed it had John 3:16 printed on the bottom…
March 11, 2011 in Business, Corporate Culture, and 2 others
Normal people reschedule job interviews when they are suddenly stricken with illness. Not me. I was determined to meet with The Yaffe Group staff and discuss my skills and experience…
March 9, 2011 in Ad of the week, Engagement, and 0 other
This week, we're going International. Our Ad of the Week comes from Taiwan, It's a great video that draws on basic human emotion, no matter what language you speak. It's…
March 8, 2011 in Business, Companies Doing It Right, and 2 others
Almost four years ago, I was sitting at my desk working on a project for a client and stumbled across area grocer Jim Hiller’s blog, A Message From The…
March 4, 2011 in Branding, PR, and 1 other
We spend a lot of time telling people how to do social media for their brands in broad, sweeping generalizations. One of the top things on the list is the…
On the same morning, two different staff members came in and asked me if I'd seen the same ad – always a good indicator for a possible Ad of the…
March 1, 2011 in Business, Cause marketing, and 5 others
Just five months ago, 23-year-old Mallory Brown started a new company called World Clothes Line. Already, business is good and seems to be getting better by the day. It's a company…
February 25, 2011 in Advertising, Branding, and 2 others
I was on my way to the movies the other night when I was confronted by this ad on my Flixster app. I'm guessing I'm not the only one who's…
February 23, 2011 in Ad of the week, web video, and 0 other
What if Willem Defoe became a trapeze artist or fashion designer instead of an actor? The choices he made along the way determined who he became. That's part of the…
February 16, 2011 in Ad of the week,
Who says crowdsourcing means producing cheap commercials? Not Harley-Davidson. Their first commercial by crowdsourcing agency, Victor & Spoils is definitely a big budget, high production value affair. And it's a good…
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