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April 20, 2011 in Ad of the week, Business, and 1 other

Ad of the Week: Verizon Wireless – Lemonade Stand

By Laurel | 10 Comments

  It's cute. It's simple. It's relevant. It packs a punch in terms of getting a lot of brand features in one spot. And no weird guys shows up at…

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April 4, 2011 in Advertising, Business, and 5 others

Why Attending Conferences Like Future Midwest Help Your Company

By Laurel | 3 Comments

Companies are looking to cut costs these days. So it's easy to understand why some might look at sending employees to conferences as a frivolous expense. But that would be…

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March 11, 2011 in Business, Corporate Culture, and 2 others

How to Be the New Girl at Work On Twitter: Introducing @Work to @Play

By Laurel | 7 Comments

Normal people reschedule job interviews when they are suddenly stricken with illness. Not me. I was determined to meet with The Yaffe Group staff and discuss my skills and experience…

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March 8, 2011 in Business, Companies Doing It Right, and 2 others

Born Social: A Talk With Jim Hiller of Hiller’s Markets

By Laurel | 6 Comments

  Almost four years ago, I was sitting at my desk working on a project for a client and stumbled across area grocer Jim Hiller’s blog, A Message From The…

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March 1, 2011 in Business, Cause marketing, and 5 others

3 Things Every Entrepreneur Should Do

By Laurel | Leave a comment

Just five months ago, 23-year-old Mallory Brown started a new company called World Clothes Line. Already, business is good and seems to be getting better by the day. It's a company…

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December 31, 2010 in Business, Holidays, and 1 other

Our 11 Bold Predictions for 2011

By Laurel | Leave a comment

I asked some of the staff around here to give me some bold predictions for the New Year. They could be business-related, work-related, general or just plain absurd. Here are…

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December 13, 2010 in Advertising, Business, and 5 others

How to Get a Job in Advertising Today

By Laurel | 2 Comments

They came at me two at a time, then three and finally one lone bearded guy in a hat. Smiling young people striking up conversation with me as I strolled…

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November 15, 2010 in Business, Customer Loyalty, and 3 others

Does “Buy Local” Only Apply to Your Locale?

By Laurel | 3 Comments

After a fantastic quarter with a local client and watching its customer-base grow nationally, I've been thinking about what it means to "Buy Local." I should start by stating that…

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October 12, 2010 in Business, demographics, and 2 others

Need a Marketing Database System? Don’t Touch that Dial.

By Laurel | Leave a comment

They say don’t believe everything you see on TV. But that doesn’t mean you shouldn’t believe some of it. Like when the authoritative voice warns you, “Kids, don’t try this at…

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October 11, 2010 in Advertising, Branding, and 5 others

8 Things I Learned At Brand Camp 2010

By Laurel | 7 Comments

Brand Camp 2010 was last Friday. It had a different vibe than last year's event, but still was a day full of great speakers giving great presentations. Some were informational, some…

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