April 19, 2019 in Cause marketing, content development, and 4 others
October 12, 2017 in Cause marketing, Data, and 5 others
You Can Combine Data From Multiple Non-Profit Organizations To Benefit All
These are tricky times for data security. But that doesn’t mean you have to hide your data away from potential allies. With the proper database management, you can combine multiple…
October 26, 2016 in Ad of the week, Cause marketing, and 2 others
Ad of the Week: Ulta Beauty – Time is a Beautiful Thing
Our ad of the week is a refreshing and moving take on funding breast cancer research. It’s quiet. It’s real. It’s moving. And it makes it’s point in a different, unexpected way.
August 31, 2016 in Ad of the week, Cause marketing, and 5 others
Ad of the Week: American Insurance Company – Dream Champions
Successful marketing today goes well beyond the :30 second ad. It's longer format videos. Good storytelling. Tying into a good cause in more than just a surface way. The latest…
July 28, 2016 in Cause marketing, faith-based marketing, and 3 others
Why You Should Use Video In Faith-Based Marketing To Inspire, Motivate & Unite
Why does video help your faith-based marketing efforts? Because nothing conveys emotion like video. You can read powerful stories. You can see powerful pictures. You can listen to powerful orations. But in video, you can do all three.
July 14, 2016 in Cause marketing, Data, and 5 others
A Good Non-Profit Marketing Strategy? Use Data to Find Your Best Donors & Lookalikes
One of the best ways to increase your response rate and turn non-active donors into active donors is to create a non-profit marketing strategy that uses your own data to figure out who your “best” donors actually are and to then use that data to find “lookalikes.”
June 30, 2016 in Cause marketing, demographics, and 3 others
Non-profit Marketing Strategies That Work For Gaining Volunteers
Having a good volunteer base is vital to a non-profit organization. Volunteers perform much of the necessary work to further the organization’s mission, whether it’s serving meals at a food…
July 15, 2013 in Business, Cause marketing, and 3 others
Does Your Brand Have the Patience Needed To Thrive Today?
The bad news: your customer has more control of their relationship with brands than ever before. The good news: brands can build a deeper relationship with their customers than any…
May 15, 2012 in Cause marketing, Marketing, and 4 others
5 Tips for Creating a Successful Event
Whether you're putting together a conference, a charity event or a brand new inspirational festival, there are certian things you need to do to make sure it's a success. Today's…
March 1, 2011 in Business, Cause marketing, and 5 others
3 Things Every Entrepreneur Should Do
Just five months ago, 23-year-old Mallory Brown started a new company called World Clothes Line. Already, business is good and seems to be getting better by the day. It's a company…