April 29, 2014 in Business, Corporate Culture, and 3 others
You spend so much money driving customers into your store, you can't afford for them to be turned off and leave because the in-store experience didn't live up to their…
July 19, 2013 in Business, Corporate Culture, and 3 others
One of the keys to creating loyal customers and creating positive word of mouth buzz about your brand is to consistently exceed customer expectations. Sounds like an impossible task right?…
April 4, 2013 in Branding, Business, and 2 others
Is your company being honest with your customers? I'm not talking about can you support your claims or are you accurate in your product descriptions. Those are important, too. But…
February 8, 2013 in Branding, Business, and 1 other
Forget the elevator speech. Can you deliver your brand's story in 6 words? In this short attention span electronic culture, people are willing to give you less and less time…
July 10, 2012 in Books, Business, and 3 others
As president of the Detroit chapter of Social Media Club, I had the extreme pleasure of welcoming Gini Dietrich as speaker at our monthly event last night. Having spent a little…
October 28, 2011 in Corporate Culture, demographics, and 3 others
I recently started reading Guy Kawasaki’s Enchantment on a plane ride to meet a client. As I sat on the runway waiting while they made a repair (always reassuring) and sweating…
October 6, 2011 in Branding, Corporate Culture, and 2 others
Companies can't avoid it any longer. And even if your company isn't doing social media, you can bet some of its employees are. So, it is important that your company…
March 11, 2011 in Business, Corporate Culture, and 2 others
Normal people reschedule job interviews when they are suddenly stricken with illness. Not me. I was determined to meet with The Yaffe Group staff and discuss my skills and experience…
August 10, 2010 in Corporate Culture, Engagement, and 2 others
In this new world of always on, always connected media, companies are looking for ways to create deeper engagement with their customers. Some create all kinds of elaborate gimmicks, contests…
August 6, 2010 in Branding, Business, and 6 others
Lately, we've been recommending blogs to a wide range of clients and potential clients. And in all kinds of businesses: B2B, retail chains, non-profits, restaurants, furniture. There's a different strategic…
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