April 28, 2016 in Branding, Engagement, and 3 others
The lesson about creating videos that work for your company or brand was really a lesson about the stories you tell. In this transparent, easily researched world, it's all about…
February 23, 2016 in Business, Companies Doing It Right, and 4 others
Even if you have multiple locations across multiple states, you can create genuine connections with the communities you operate in. Sure, you may not be able to achieve the level…
January 13, 2016 in Engagement, nonprofit, and 2 others
When discussing the topic of social media, I like to quote John Paul Young’s 1977 disco hit Love Is In The Air. Social media is in the air. It’s everywhere…
October 16, 2015 in Content Marketing, Current Affairs, and 3 others
With the widespread acceptance of social media, digital and mobile platforms, marketing to people in real time, tying into real events as they happen has become a real thing. And…
September 22, 2015 in demographics, Engagement, and 4 others
Why is there a need to attract Millennials? Millennials, those born between 1977 and 1995, make up 24% of the U.S. population. They are right at the epicenter of the…
January 15, 2015 in Branding, Business, and 3 others
To bae or not to bae, that is the question I seem to be hearing a lot these days. Just this morning, I was listening to a Marketing Profs podcast…
October 14, 2014 in Business, Customer Loyalty, and 3 others
Whether you sell your goods and services online or not, it's important to have an online community of your customers. In last week's #RetailTuesday post, I talked about a client…
October 7, 2014 in Engagement, Marketing, and 4 others
Selfies have become a part of our social landscape. Just scroll through any social media that allows picture posting and you'll see them everywhere. There's even a new TV show…
April 17, 2014 in Ad of the week, Content Marketing, and 4 others
What to you get when you combine some of the coolest chefs with media cred, the popular hacking culture and one of the best brands at content marketing? You get…
February 19, 2014 in Engagement, Marketing, and 3 others
Looking for a unique and brand-centric way to connect engage your Facebook fans? How about digitally connecting them with a pack of real wolves in real time? That's exactly what…
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