November 16, 2016 in Ad of the week, Holidays, and 1 other
November 9, 2016 in Ad of the week, Advertising, and 3 others
Ad of the Week – Temptations Cat Treats – Keep Them Busy
I figured everyone could use a good chuckle today. I know we’re a divided nation this morning – cat people vs dog people – but this is one cat commercial even us dog people can get behind.
September 20, 2016 in Holidays, Marketing, and 1 other
Waiting for Black Friday May Not Be Your Best Retail Marketing Strategy
Black Friday week has traditionally been when retailers get in the black for the year. A recent study shows that nearly half of consumers plan to get their holiday shopping done before that.
July 19, 2016 in Advertising, Direct Marketing, and 4 others
Get the Most Out of Your Retail Marketing Around Natural Holidays
If you’re a retailer, you pretty much have to participate in the big five natural holidays – if you don’t the competition will probably hand you your lunch. Customers expect big things and will search out where the best deals are. Here are ways to make sure you get the most out of your holiday sale.
June 8, 2016 in Ad of the week, Advertising, and 3 others
Ad of the Week: Gillette – This Father’s Day, Go Ask Dad
With Father’s Day coming up, Gillette has released a video that tries to give men the same emotional impact as some of the Dove Real Beauty or Always #LikeAGirl videos have for women. It does it fairly well, too. The premise is teens go to the internet for advice instead of asking dad these days.
April 5, 2016 in Advertising, Data, and 6 others
6 Ways To Drive More Store Traffic With Promotional Events
In this age of always-connected, marketing-savvy consumers, do promotional events still work to drive traffic into your store? The short answer is yes. But, it is more complex than that….
December 2, 2015 in Ad of the week, Holidays, and 0 other
Ad of the Week: Tylenol – #HowWeFamily
Let me get this out of the way, right off the bat. I hate that as an advertising professional I could see them purposely pushing every possible holiday emotional button…
December 1, 2015 in Holidays, Marketing, and 1 other
4 Reasons Retail Store Traffic Was Down This Black Friday
By all accounts, there were less people out shopping on Black Friday this year. There are articles about it, the local news was at stores and malls showing the smaller…
November 24, 2015 in Advertising, Holidays, and 2 others
Retail Marketing Strategies To Boost Your Holiday Sales
Even though some retailers have been having Black Friday Sales for weeks now, the actual Black Friday is now just a few days away. And with it, we officially kick…
November 11, 2015 in Ad of the week, Holidays, and 3 others
Ad of the Week: Hallmark – #KeepsakeIt
The holiday ads are upon us! Sure, Christmas may be a month and a half away, but brands have already rolled out there holiday ads for some time now. That's…