October 4, 2016 in Customer Service, Data, and 4 others
September 27, 2016 in Customer Centric Marketing, Customer Loyalty, and 4 others
Creating Deeper Connections With Customer-Centric Marketing Leads To Better Sales
Customer-centric marketing leads to better sales. When you show you care about a customer, you make a deeper connection with them. Deeper connections lead to customer loyalty. On average, a loyal customer is worth up to 10x their first purchase.
September 22, 2016 in Data, Digital Marketing, and 3 others
The Best Education Marketing Solutions Using the Web: Paid Social Media
When trying to promote your university, paid social media, whether it’s promoted posts or social media ads, can be a way to offer value by supporting each step of the student journey. Instead of hoping your content is shared enough to get in front of your target market, paid social allows higher education marketers to reach the right people with the right message.
September 21, 2016 in Ad of the week, Advertising, and 2 others
Ads of the Week: Women Power Spots from Netflix & John Hancock
I don’t know if this is just a good week for women in ads or if it’s an indication that female empowerment has come into it’s own. But as I searched for my Ad of the Week, I found two good ads based around the same theme.
September 20, 2016 in Holidays, Marketing, and 1 other
Waiting for Black Friday May Not Be Your Best Retail Marketing Strategy
Black Friday week has traditionally been when retailers get in the black for the year. A recent study shows that nearly half of consumers plan to get their holiday shopping done before that.
September 13, 2016 in Customer Centric Marketing, Customer Loyalty, and 5 others
Should “Making the Customer Happy” Be Part of Your Retail Marketing?
In today’s tough retail environment, is there room to talk about the little things that make customers happy beyond amazing deals? The short answer is yes. The real world answer gets more complicated. Here’s why it’s important to retailers today
September 7, 2016 in Ad of the week, Advertising, and 3 others
Ad of the Week: Oscar Mayer Natural – Moms Back To School Surprise
I think Oscar Mayer absolutely nailed that emotion a mom feels when their kids go back to school in their latest spot. They tapped into our heart strings in a way that doesn’t feel forced or taking advantage of this emotional time.
September 6, 2016 in Advertising, Data, and 6 others
Here’s Why Regional Retailers Should Add Digital to Their Retail Marketing Mix
If you’re not using digital media in your retail marketing mix, you could be missing some good opportunities to both generate sales and build your audience. Here are 6 reasons to consider adding digital.
September 1, 2016 in Advertising, demographics, and 7 others
Change Your Payor Mix by Changing Your Healthcare Regional Marketing Media Mix
If you’re treating too many uninsured patients, it can skew your payor mix into an area that makes it difficult to run your hospital system efficiently. One way you can combat this is to change your healthcare regional marketing media mix and your creative to focus on the more upscale, insured patient base.
August 31, 2016 in Ad of the week, Cause marketing, and 5 others
Ad of the Week: American Insurance Company – Dream Champions
Successful marketing today goes well beyond the :30 second ad. It's longer format videos. Good storytelling. Tying into a good cause in more than just a surface way. The latest…