January 25, 2018 in brand strategy, content development, and 5 others
March 21, 2017 in Customer Loyalty, Data, and 7 others
Retail One-To-One Marketing Success with Database Management
Knowing what your customer wants and when they want it are the true keys to retail success. One-to-one marketing allows you to put your product or service tin front of your customer…
November 15, 2016 in Advertising, Data, and 7 others
The Best Tactics for Retail Marketing in a Digital World
Here are some of the best digital marketing tactics to add to your retail marketing efforts. Digital has allowed retailers to blend the physical and digital worlds for faster, more convenient, intuitive, valuable and more streamlined shopping experiences.
September 6, 2016 in Advertising, Data, and 6 others
Here’s Why Regional Retailers Should Add Digital to Their Retail Marketing Mix
If you’re not using digital media in your retail marketing mix, you could be missing some good opportunities to both generate sales and build your audience. Here are 6 reasons to consider adding digital.
August 26, 2016 in Customer Centric Marketing, Data, and 7 others
How to Create the Best One-to-One Marketing Strategies for Your Company
One-to-one marketing is about building relationships that put your clients/customers at the heart of everything you do. It is the epitome of customer-centric marketing. Quality communication is the cornerstone of a successful one-to-one marketing strategy. Here is an outline on how to get started.
July 19, 2016 in Advertising, Direct Marketing, and 4 others
Get the Most Out of Your Retail Marketing Around Natural Holidays
If you’re a retailer, you pretty much have to participate in the big five natural holidays – if you don’t the competition will probably hand you your lunch. Customers expect big things and will search out where the best deals are. Here are ways to make sure you get the most out of your holiday sale.
June 21, 2016 in Customer Loyalty, Marketing, and 3 others
The Top 10 Issues Facing Retail Marketing Today
As we’re now half way through 2016, I thought we’d take a look at what are the top issues retailers are facing today when it comes to marketing. In no particular order, here’s my top 10 list
June 10, 2016 in Customer Service, Data, and 7 others
How to Attract Millennial Shoppers by Personalizing Your Marketing Efforts
Millennials have always been able to customize their own experiences around their personal likes and dislikes. Smart marketers use the enormous amounts of data available and use it to serve up personalized messages, products and services to each customer.
May 19, 2016 in Customer Centric Marketing, Data, and 2 others
How to Create a Customer Centric Marketing Strategy by Augmenting & Slicing Your Database
How do you use the data available to you to develop a customer-centric marketing strategy? Here’s a step-by-step “how to” guide, based on the work we’ve done for clients.
May 17, 2016 in Customer Centric Marketing, demographics, and 5 others
Six Strategies to Help Furniture Retailers Attract Millennial Shoppers
Despite industry reports on rising numbers of Millennial shoppers buying furniture, the data we manage for a number of mainstream furniture retailers shows Millennials still make up a very small…