October 28, 2011 in Corporate Culture, demographics, and 3 others
I recently started reading Guy Kawasaki’s Enchantment on a plane ride to meet a client. As I sat on the runway waiting while they made a repair (always reassuring) and sweating…
October 21, 2011 in Branding, Food and Drink, and 3 others
In my inbox this morning was an email with the subject line reading, “Nice Stocking Stuffers”. As I clicked the email open, I was thinking I would find something Christmas-themed…
September 29, 2011 in Current Affairs, Design, and 4 others
Inspiration. That's the word I hear most when people are asked how a TEDx event is different from other events and conferences. The people you meet and the ideas they…
September 14, 2011 in Ad of the week, Our life, and 0 other
Last Sunday marked the 10 anniversary of the 9/11 attacks in New York and Washington. Which meant a number of advertisers rolled out either new tribute ads or ones that…
September 2, 2011 in Books, Holidays, and 2 others
The communications field is very broad in that it reaches industries such as PR, Marketing, Social Media, Journalism, Advertising, HR and more. Here at Yaffe we know the hard work…
March 11, 2011 in Business, Corporate Culture, and 2 others
Normal people reschedule job interviews when they are suddenly stricken with illness. Not me. I was determined to meet with The Yaffe Group staff and discuss my skills and experience…
January 24, 2011 in Advertising, Branding, and 4 others
The other day a man asked me what I do for a living and when I told him I work in advertising he told me his brother “lies for a…
January 15, 2011 in Our life, Social Media, and 0 other
I am constantly watching my tweets come in. And it’s not just Twitter I am always watching, it’s Facebook too. And it’s not because I have nothing better to do…
November 15, 2010 in Business, Customer Loyalty, and 3 others
After a fantastic quarter with a local client and watching its customer-base grow nationally, I've been thinking about what it means to "Buy Local." I should start by stating that…
June 14, 2010 in Branding, Business, and 3 others
We really have to think hard about looking at the glass half full to restore the energy this city embodies. So much is happening to give this city a new…
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