August 17, 2016 in Ad of the week, Video of the week, and 0 other
It is said that tragedy plus distance equal comedy. In other words, if it happens to you, it's tragedy. If it happens to someone else, it's hilarious. That's the basic…
August 10, 2016 in Ad of the week, Marketing, and 2 others
I chose a few ads that are highlighting the stories of inspiring Olympians. One is the latest ad in Nike’s “Unlimited Courage” campaign featuring the first transgender man competing in the Olympics. The other is a spot created by Grey London highlighting Olympians competing on the refuges team.
August 3, 2016 in Ad of the week, Advertising, and 6 others
If you took today’s obsession with photographing our food and posting it on social media and applied it to the 19th century, what would you get? Ikea’s latest spot is an answer to that never asked question. It’s very well done, funny and poignant
July 20, 2016 in Ad of the week, Advertising, and 4 others
Wow. I mean, just… wow. I am just blown away by this video Channel 4 (UK) put together for the Paralympics in Rio. The music and imagery is very uplifting and amazing, going back and forth between incredible athletic achievements and amazing every day achievements, while our singer croons his “yes I can” anthem.
July 13, 2016 in Ad of the week, Food and Drink, and 2 others
Want to know how much I love these spots and how effective they are? I just signed up to volunteer a few lunch hours a month to deliver Meals on…
July 6, 2016 in Ad of the week, Video of the week, and 0 other
This is a well-crafted video that taps into every parent’s wish for their children; that they are happy and able to follow their dreams.The message is meaningful and touching. It’s beautifully shot and edited.
June 29, 2016 in Ad of the week, Social Media, and 2 others
In the latest web video for Honda, they feature the first ever crowdsourced stunt track for their new souped up Civic Coupe. Honda invited fans to submit suggestions via Twitter and Facebook, using the hashtag #CivicDreamTrack.
June 22, 2016 in Ad of the week, Branding, and 4 others
The Nike film is just a few seconds shy of six minutes long. I only planned to watch a minute or so to see if I liked it for this post. But it was so well done, I was entranced. I had to watch it to conclusion, even though I had other projects on my desk that needed my attention. It’s my ad of the week!
June 8, 2016 in Ad of the week, Advertising, and 3 others
With Father’s Day coming up, Gillette has released a video that tries to give men the same emotional impact as some of the Dove Real Beauty or Always #LikeAGirl videos have for women. It does it fairly well, too. The premise is teens go to the internet for advice instead of asking dad these days.
June 1, 2016 in Ad of the week, Humor, and 3 others
This ad features a young man taking the train out to meet is girlfriend’s family for the first time. He’s greeted at the door by his love and leans in for a kiss. She pulls back and opens the door wide to reveal her family, who is definitely not ready to embrace him. Watch what happens next
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