February 14, 2014 in Customer Service, Direct Marketing, and 1 other
If you forget to send your sweetie a Valentine today – you know you're in for a world of hurt. Because today is day for making sure those dearest to…
February 12, 2014 in Music, Video of the week, and 1 other
I didn't have an idea for a video this week. After posting a bunch of ads in last week's Super Bowl post, i didn't want to do another marketing-related video….
February 11, 2014 in Advertising, Marketing, and 3 others
Which is the better strategy for your TV ad campaign: :15 second spots or :30 second spots? It all depends on who you ask. And, more importantly, what are your…
February 3, 2014 in Advertising, Marketing, and 2 others
It was an interesting crop of ads for this year's Super Bowl. Not too many went way over the top this year. Even perennial Super Bowl worst list resident, Go…
January 28, 2014 in demographics, Digital Marketing, and 4 others
The increase of data available has become more important to companies. Social channels are becoming a rich source of that data. Prospecting for new customers has always been important… and…
January 22, 2014 in Ad of the week, Sports, and 1 other
Another Olympics arrives. Another masterfully done, emotional Thank You, Mom campaign from Proctor and Gamble shows up. If you've missed it before, P&G has taken to tying in their Olympics…
January 21, 2014 in Advertising, Holidays, and 3 others
Yesterday was Martin Luther King Day. The Global Village Store in Duluth, Minnesota thought it was a good idea to celebrate by putting everything black on sale. Their in-store signage…
January 16, 2014 in Business, SEO, and 1 other
Whether you are a small, local business or a big international brand, you should have a Facebook page. And it should be an active one. I know there are some…
January 14, 2014 in Business, Customer Service, and 2 others
How the people in your company interact with your customers can bring you more customers or drive them away. That's not shocking. But here's something you may not have thought…
December 10, 2013 in Content Marketing, Customer Service, and 5 others
2014 will be highlighted by three key trends: budget shift to mobile spend, focus on seamless customer experience and relationship driven marketing. 1. Major Budget Shifts to Mobile Mobile experience…
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