January 8, 2018 in Content Marketing, Digital Marketing, and 8 others
July 24, 2017 in Customer Loyalty, Customer Service, and 6 others
Using Gamification to Steal Customers from Your Competition
My morning routine is a case study in how you can use gamification in your retail marketing to steal your competition’s customers. You, see, I’m a coffee addict. The first…
November 15, 2016 in Advertising, Data, and 7 others
The Best Tactics for Retail Marketing in a Digital World
Here are some of the best digital marketing tactics to add to your retail marketing efforts. Digital has allowed retailers to blend the physical and digital worlds for faster, more convenient, intuitive, valuable and more streamlined shopping experiences.
October 25, 2016 in Advertising, Customer Service, and 7 others
10 Tips for Retail Marketing on Mobile
If you’re trying to bring more customers into your store today and convert more of them into actual sales, it’s important that you have a presence in mobile. Here are 10 tips for retail marketing on mobile
August 26, 2016 in Customer Centric Marketing, Data, and 7 others
How to Create the Best One-to-One Marketing Strategies for Your Company
One-to-one marketing is about building relationships that put your clients/customers at the heart of everything you do. It is the epitome of customer-centric marketing. Quality communication is the cornerstone of a successful one-to-one marketing strategy. Here is an outline on how to get started.
August 2, 2016 in Customer Centric Marketing, Digital Marketing, and 5 others
Retail Marketing in a Digital World With Mobile & Geo-Targeting
Mobile marketing today is an essential part of your retail marketing mix. And geo-targeting is the best way to use mobile for regional retailers with brick and mortar stores. It is how you will be able to get your message to someone who is actively seeking your product or service right now.
July 19, 2016 in Advertising, Direct Marketing, and 4 others
Get the Most Out of Your Retail Marketing Around Natural Holidays
If you’re a retailer, you pretty much have to participate in the big five natural holidays – if you don’t the competition will probably hand you your lunch. Customers expect big things and will search out where the best deals are. Here are ways to make sure you get the most out of your holiday sale.
July 5, 2016 in Advertising, Data, and 6 others
Increase ROI for Retailers by Using Database Management to Find “Lookalikes”
All retailers get a large part of their business from their best customers. Having more of them would surely increase ROI. Retailers can find near-clones of their best customers utilizing various database management tools to find lookalike audiences. Here are several ways to do just that.
June 10, 2016 in Customer Service, Data, and 7 others
How to Attract Millennial Shoppers by Personalizing Your Marketing Efforts
Millennials have always been able to customize their own experiences around their personal likes and dislikes. Smart marketers use the enormous amounts of data available and use it to serve up personalized messages, products and services to each customer.
May 17, 2016 in Customer Centric Marketing, demographics, and 5 others
Six Strategies to Help Furniture Retailers Attract Millennial Shoppers
Despite industry reports on rising numbers of Millennial shoppers buying furniture, the data we manage for a number of mainstream furniture retailers shows Millennials still make up a very small…