December 1, 2011 in Ad of the week, Advertising, and 3 others
Last night I attended The D Show, Detroit's annual award show for excellence in advertising and marketing. I saw some great work being done here in the D and thought…
May 26, 2011 in Advertising, Digital Marketing, and 5 others
Video killed the radio star in 1979. But did internet kill the video star in 2011? Take the Sarah Bareilles video “Uncharted” for example. For those who have not seen…
February 7, 2011 in Advertising, Engagement, and 3 others
The Super Bowl commercials were an interesting mix this year. Some that always have favorites (like Budweiser) feel a little short this year. Some breakthrough ads of old, seem to…
September 20, 2010 in Advertising, Engagement, and 2 others
Admittedly, I'm not normal. I have been known to yell "Hey, I was watching that!" when my daughter changes the channel in the middle of a commercial. But it turns…
September 16, 2010 in Ad of the week, Marketing, and 1 other
Marketing green has been a significant trend for awhile now. So, when this ad opens up with a shot of huge chunks of ice crashing off the polar ice shelf…
August 11, 2010 in Ad of the week, Advertising, and 2 others
This week, on our Facebook page, we asked what was the funniest ad you ever saw – from any era, any medium. We got some interesting answers. So, for this…
July 13, 2010 in Advertising, Engagement, and 4 others
Agencies and brands spend hundreds of thousands of dollars testing TV commercials to see what version is liked better or what is more effective or what resonates best with consumers….
March 23, 2010 in Advertising, Branding, and 6 others
America's been on the social marketing and cause related marketing bandwagon for a couple years now. But can you use marketing to get a community to pass a bond millage…
March 19, 2010 in Advertising, Branding, and 7 others
The 2010 NCAA basketball tournament has barely started, but already there are some lessons marketers can learn from the tournament and the teams in it. Here's 10 tournament-related winning strategies…
February 8, 2010 in Advertising, Branding, and 4 others
Yesterday was the day, I don’t move for 3+ hours. Being a huge football fan and a huge advertising fan, Super Bowl Sunday is one of the most anticipated days…
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