Marketing green has been a significant trend for awhile now. So, when this ad opens up with a shot of huge chunks of ice crashing off the polar ice shelf as a lone polar bear watches from his tiny ice flow it seems it could be an ad for almost anything. We've seen spots with ice and polar bears representing global warming issues before. But, this spot is not only beautifully shot, it's engaging.
The next thing you see is our bear swimming off and then coming on shore. But the shore isn't anywhere near the arctic. The camera follows our lone bear as he pads his way though the countryside, down railways and highways, occasionally snarling at a passing truck. Then he ambles into the city and up someone's driveway. He rears on his hind legs behind some poor unsuspecting soul. But, he doesn't rip the guy to shreds. He's not angry at all – he just wanted to give the driver of this all electric car a big bear hug.
The spot is good storytelling without any words till the end. And it makes a salient point about the key product attribute. Nice job, Nissan.
Nissan Leaf: Polar Bear