Okay, I don't usually do this, but this week's Ad of the Week is one of our own. It's the launch of a new campaign for our client Grand Home Furnishings and it's one we're all, well… happy with. Grand is one of those rare furniture retailers that doesn't just pay lip service to customer service, they really do live it to the fullest. For over a hundred years they've really gone above and beyond to make sure they're customers are happy.
For the last few years, we've used the themeline "making people happy is what we do best" because it really is true – right down to greeting you at the door with an ice cold Coke or water. But we all felt it was time to upgrade the campaign and make it feel more modern and appeal to a younger audience, without alienating their old audience. So, we took a classic old song everybody knows, "if you're happy and you know it, clap your hands" and redid it with a modern Indie sound.
Then we created a visual look that has a fast moving pace with lots of movement and happy people images, along with good looking furniture shots, to tell the story of Grand and their legacy of making people happy.
We're rather proud of how the campaign turned out. In fact, we felt it was Ad of the Week worthy. The spot started airing today, so now we can share it with you. Enjoy!
Grand Home Furnishing – Happy
I hope that made you smile as much as it did us and the client. If you have seen an ad you think deserves the nod for ad of the week, please let me know – either in the comments here or via our various social media channels.
Mike McClure, Proud papa
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