August 31, 2016 in Ad of the week, Cause marketing, and 5 others
Successful marketing today goes well beyond the :30 second ad. It's longer format videos. Good storytelling. Tying into a good cause in more than just a surface way. The latest…
August 30, 2016 in Advertising, furniture retailers, and 3 others
The Yaffe Group has worked with over a dozen of the top furniture retailers. This infographic shows some tried and true promotions that consistently work to bring customers through the doors.
August 26, 2016 in Customer Centric Marketing, Data, and 7 others
One-to-one marketing is about building relationships that put your clients/customers at the heart of everything you do. It is the epitome of customer-centric marketing. Quality communication is the cornerstone of a successful one-to-one marketing strategy. Here is an outline on how to get started.
August 18, 2016 in Data, database management, and 6 others
This post will explain how to strategically gather data, gain insights, define and understand your healthcare regional marketing target audience for maximum internal and external campaign results
August 17, 2016 in Ad of the week, Video of the week, and 0 other
It is said that tragedy plus distance equal comedy. In other words, if it happens to you, it's tragedy. If it happens to someone else, it's hilarious. That's the basic…
August 15, 2016 in Business, PR, and 0 other
Today Mark Simon has joined us as our Chief Creative Officer. He's coming back to the place he started and we couldn't be happier. “Mark started his career at Yaffe…
August 10, 2016 in Ad of the week, Marketing, and 2 others
I chose a few ads that are highlighting the stories of inspiring Olympians. One is the latest ad in Nike’s “Unlimited Courage” campaign featuring the first transgender man competing in the Olympics. The other is a spot created by Grey London highlighting Olympians competing on the refuges team.
August 9, 2016 in demographics, Digital Marketing, and 5 others
Millennials are reaching their peak as a generation. But they do not live as their parents did, so retailers need to use different tactics to attract Millennial shoppers than they’ve used to motivate past generations.
August 8, 2016 in Advertising, Marketing, and 1 other
Today’s technology has made it fast, easy and convenient for Michigan marketers to work with companies anywhere in the country, in the world really. Communications and files can be sent quickly via…
August 4, 2016 in Customer Loyalty, Customer Service, and 7 others
Millennial shoppers require transparency and trust from brands. Transparency creates trust and trust are how relationships are started. Having strong positive relationships and trust build customer loyalty. Here are 10 ways to create transparency & build trust
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