March 27, 2019 in General, Marketing, and 2 others
June 21, 2018 in Advertising, content development, and 3 others
Hasn’t Storytelling Always Been Important?
I see them in my inbox almost daily – another article or post about how storytelling is all the rage now. They talk about how, with everybody avoiding advertising as much…
November 1, 2017 in content development, Content Marketing, and 4 others
3 Ways Your Brand Can Be More Successful with Content Marketing
Considering all the stories your brand could tell about itself, you could seemingly generate an infinite number of content topics to cover. So how can you figure out which story…
October 12, 2017 in Cause marketing, Data, and 5 others
You Can Combine Data From Multiple Non-Profit Organizations To Benefit All
These are tricky times for data security. But that doesn’t mean you have to hide your data away from potential allies. With the proper database management, you can combine multiple…
September 26, 2017 in Corporate Culture, Customer Loyalty, and 3 others
Does Great Customer Experience Beat Great Retail Marketing?
You might not compete directly with Starbucks, Amazon, Apple, Virgin or Southwest Airlines, but they are the companies setting your customer’s expectations when it comes to the customer experience. No…
May 19, 2017 in General, media, and 2 others
Twitter, Social, the Presidential Election and Existentialism
A rose is a rose… People now-a-days know, or are fairly certain, that the 2016 election was won on Twitter. How so? They either followed it on social media or…
March 21, 2017 in Customer Loyalty, Data, and 7 others
Retail One-To-One Marketing Success with Database Management
Knowing what your customer wants and when they want it are the true keys to retail success. One-to-one marketing allows you to put your product or service tin front of your customer…
February 3, 2017 in Digital Marketing, General, and 4 others
How Government Agency Marketing Can Embrace Mobile Through Apps
Technology and mobile devices have revolutionized the way we work and connect. One way that government agency marketing is embracing this innovation is through mobile apps. Apps are becoming an essential…
May 22, 2015 in General,
Basically Salient is beauitful from all around
Nullam ornare, sem in malesuada sagittis, quam sapien ornare massa, id pulvinar quam augue vel orci. Praesent leo orci, cursus ac malesuada et, sollicitudin eu erat. Pellentesque ornare mi vitae…
December 3, 2013 in General,
5 Must Know Retail Insights That Emerged From The Thanksgiving Weekend Sales
Black Friday and Cyber Monday cemented the shifts to mobile and online shopping in consumer behavior. Consumers spent more online, with increased use of smartphones and tablets as their shopping…