After a couple week hiatus, Ad of the Week is back! And I think it's a good one. I've seen a number of ads out right now that I really like and a few people have suggested some good ones as well. But, my choice this week is Toyota's "People Person" spot for the family of Prius vehicles.
Who says all auto ads look alike. This one is really different, with a special effect that's just really fun to look at. But not only that, it actually makes a point about a brand feature. If you haven't seen the spot yet, It's a giant "person" made up of a bunch of people piled up into a humaniod shape. It gets up out of bed and goes about getting ready for work. The effect is facinating to watch. Then, when it leaves to go to work it sees the whole family of Prius, drops it's briefcase and suddenly all the people who make up this person start splitting off to get into the Prius that's right for them. The point being that within their family of cars there's something for everyone.
I'd only seen the :30 second spot on TV, but found the :60 online. It has a lot more shots of this people person getting ready for work and is a lot of fun to watch. That's the version I've put in this post below. Enjoy!
Toyota Prius Family – "People Person"
If you have an idea for Ad of the Week, let us know. Drop us a suggestion in the comment sections below. Or on twitter. Or Facebook. Or via email to info@yaffe.com. However you like.
Mike McClure, people person
Most original car commercial I’ve seen. It sure is different than the typical one that shows vanity shots of the car up close and in motion etc. Creativity is a big plus in the commercial world.